Planned Parenthood Abandoning "Pro-Choice" Label for "no-Labels" Message
Planned Parenthood, the nation's largest provider of abortions and a pro-abortion advocacy organization, has decided to abandon the "pro-choice" label in favor or "no-Labels" strategy.
In surveys and focus group research, the organization found that a significant number of voters the organization would like to reach, with its message feel uncomfortable with the pro-choice and pro-life labels.
Polling commissioned by Planned Parenthood found that 43% of recent voters identify as pro-choice and 33% identify as pro-life.
The remainder, 24 percent, was equally divided between those who say they are both pro-life and pro-choice (12%) and those who would not accept either label (23%).
Planned Parenthood's new strategy is aimed at reaching this group.
"It's a complicated topic and one in which labels don't reflect the complexity," PLanned Parenthood President Cecile Richards said at a Wednesday press briefing.
Planned Parenthood Action, the public policy advocacy arm of Planned Parenthood, posted a meme to its Facebook page Thursday indicating what the new messaging might look like.
It says, "the labels of being pro-choice and pro-life are not so cut and dry. There is a lot of gray area for people who classify themselves in either category."
Napp Nazworth of the Christian Post Reporter
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