Thursday, September 6, 2012

Nike Lebrons a case study in guerrilla marketing

 
 
 
 

Nike kicked up a media storm last month with news that its new LeBron X+ shoe would be the company's priciest sneakers yet, at an astonishing $315 a pair.Nike kicked up a media storm last month with news that its new LeBron X+ shoe would be the company's priciest sneakers yet, at an astonishing $315 a pair.



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